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Press Releases
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Our Mission.
To create a retail catalog of quality, entertaining,
educational products to extend the museum experience into
the home while, at the same time, supporting and improving
the financial position of our non-profit member institutions.
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Our Founder.
The Museum Tour Catalog is the brainchild of Marilynne
Eichinger. As a former educator and president of
the Oregon Museum of Science and Industry, Marilynne
recognized a need for enjoyable, easy to communicate
teaching aides to assist parents in fulfilling their
role as primary educators. |
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Our Commitment.
The Museum Tour Catalog assists parents and educators. The
catalog features quality, educational toys and museum gifts
that stimulate curiosity, provide aesthetic pleasure and
enhance the joy of learning. The catalog's enticing products
are pieces of a "hands on" museum parents can take home.
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Our museum members.
All products are selected by museums, aquariums, science
centers, and educators for their ability to involve children
in thought-provoking and creative problem-solving. (A great
number of schools and camps nationwide find our interactive
products useful for their group activities.)
Twenty-two national science centers, zoos,
and aquariums and a host of some of the nation's top
manufacturers have joined together to fill our catalog with
award-winning, educational products that extend the museum
experience into the home.
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Our focus.
We focus on the arts and science. The catalog caters to
a niche market of highly educated consumers and educators
nationwide.
Though many adults purchase educational and inspirational
products from their local museum gift shops, not everyone
can travel nationally to peruse all of the centers. Our
catalog features the sort of items one could find in museum
gift shops.
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Learning is a family
affair.
Throughout history parents, aunts, uncles, and grandparents
have taken on the responsibility of insuring that their
children become contributing members of society. The training
tools they used were found in the kitchen, garage, and farmyard.
Today, living in cities and competing globally in a rapidly
changing scientific and technical world, we need modern
props to assist our children's learning.
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Learning is fun.
Need help creating fun, educational opportunities that won't
burden you with volumes of facts or complicated instructions
that can't be deciphered? The Museum Tour Catalog was created
to make it easy for adults to create enjoyable learning
opportunities for children.
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Our awards.
Since its inception in 1995, response to the Museum Tour
catalog has been overwhelming. In 1998 and 1999 the catalog
was the proud recipient of both the 1998 and 1999 Parents'
Choice Award as well as the 2001 Gold and 2002 Silver Award
from the Direct Marketing Association in the Children’s
Category.
Now published annually, the Museum Tour Catalog reaches
1.5 million homes. |
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